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Short intro text improves usability by giving the web page some context, but if it’s too long, users tend to skip it according to leading usability experts. Since this is the first content the visitor will see, it’s a great place to display important content. Short intro text improves usability by giving the web page some context, but if it’s too long, users tend to skip it according to leading usability experts. Since this is the first content the visitor will see, it’s a great place to display important content. 

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how to create high-converting landing pages

How to Create a High-Converting Landing Page

At FirstPage Marketing, we understand the importance of having every piece of your digital puzzle fit perfectly, and...

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the dos and don'ts of mobile marketing

The Dos and Don’ts of Mobile Marketing

In today’s digital landscape, mobile marketing has emerged as a crucial avenue for businesses to engage their target...

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best practices for website navigation

Best Practices for Website Navigation

When it comes to web design, ensuring users have a smooth and enjoyable experience is the ultimate goal....

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how can chat bots enhance customer experience

How Can Chatbots Enhance Customer Experience?

In today’s digital age, where businesses strive to provide seamless and efficient customer service, chatbots have emerged as...

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what key website metrics should you monitor

What Key Website Metrics Should You Monitor?

In the ever-evolving world of digital marketing, a business’ website stands as a cornerstone of their brand’s online...

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the importance of colour psychology in web design

The Importance of Colour Psychology in Web Design

In the digital age, every detail of your website matters, and colour is no exception. At FirstPage Marketing,...

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how to craft compelling calls to action

How to Craft Compelling Calls-to-Action

A successful marketing strategy is grounded in compelling calls-to-action (CTAs). These prompts guide your website visitors on their...

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seo techniques to improve rankings

SEO Techniques to Improve Website Rankings

If you want to increase website traffic, you’re not alone. With the ever-growing number of websites online, it...

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five strategies for boosting website traffic

5 Strategies for Boosting Website Traffic

In today’s digital age, having a strong online presence is essential for any business; however, simply having a...

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how to use a/b tests for pay per click advertising

How to Use A/B Tests for PPC Advertising

The power of A/B testing in PPC advertising cannot be overstated. It’s a critical tool in your digital...

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