Winning more bids starts with getting found by the right people at the right time. At FirstPage Marketing, we build marketing plans for construction and trades businesses that turn Google searches and referrals into a pipeline you can count on.
Getting hired in construction and trades looks different depending on which side of the industry you’re on. A homeowner searching for an electrician wants an answer within minutes, while a general contractor bidding on a commercial build might spend the better part of a year building trust with an architect or a procurement team before a contract gets signed. We’ve worked with businesses across both ends of that spectrum, and we know that a marketing plan built for a plumber chasing same-day calls looks nothing like one built for a specialty trade angling to get shortlisted on a bid. That’s the kind of nuance we bring to every construction and trades client we work with.
No two construction and trades businesses need the exact same marketing mix, so we start by asking what’s holding your pipeline back. From there, we build a plan combining the services below in whatever combination makes sense for your goals and your budget.
When someone needs a roofer or an electrician, they’re overwhelmingly likely to start with a Google search, and the businesses that show up in the local map results tend to get the call. We build SEO strategies that strengthen your Google Business Profile and target the search terms your customers use. Your site also needs to hold up on mobile, since most construction and trades searches now happen on a phone, so we build with that in mind from the start. And we keep an eye on how AI tools like ChatGPT and Google’s AI Overviews are starting to answer these searches, positioning your content to get cited there too, not just in traditional search results.
Organic search takes time to build, and Google Ads gives you a way to show up above the fold while that groundwork is being laid. We build campaigns around the keywords and service areas that matter most to your business, whether that means capturing same-day emergency searches for a plumber or getting your name in front of the right audience during a slow season. For businesses that used to lean on third-party lead marketplaces, this is often a more reliable way to generate leads you actually own.
Photos and videos of finished work do more to build trust with potential customers than almost anything else we can put in front of them. We manage social media for construction and trades businesses across platforms like Facebook, Instagram, LinkedIn, and TikTok, sharing project walkthroughs and before-and-afters that help homeowners and commercial clients picture what it’s like to work with you.
Your website is often the first real impression a potential client gets of your business, and for construction and trades companies, that impression needs to load fast and work on a phone, with a quote request that’s easy to find. We design sites that highlight your completed projects and your credentials, with reviews built into the page rather than tucked away on their own tab, all aimed at getting visitors to pick up the phone or fill out a form instead of clicking away.
SEO and paid ads work better when they’re pointed in the same direction, and that’s where marketing strategy comes in. We help construction and trades businesses figure out where their leads are coming from and how much it costs to win a new client. From there, we decide together where the budget is best spent next, so every service we run works toward the same goal instead of pulling against each other.
We’ve designed and built websites for general contractors, custom home builders, architecture firms, and specialty trades across the Fraser Valley and beyond, each one built around what that specific business needed to turn visitors into calls and completed quote requests. Here’s a look at a few projects we’re especially proud of.
They have helped us with re-constructing our website to meet today’s market for our company, alongside doing some online marketing recently to help us grow, and we are so excited how fast we are seeing results. Looking forward to more work with these guys.
~ Steph Tassone
Midas Construction
Your business deserves a marketing company that treats your goals like its own, and that’s exactly how we approach every construction and trades client we work with. We take the time to understand where you want your business to go, then build a plan around getting you there, adjusting as your needs change instead of running the same campaign year after year. Because when you grow, we grow with you.
Here are some of the questions we hear most often from construction and trades business owners considering a marketing partner:
Most construction and trades businesses budget between 2 and 5 percent of revenue for marketing. At FirstPage Marketing, we often recommend closer to 5 to 10 percent for businesses aiming for aggressive growth. Your actual number depends on how competitive your market is and how many locations you serve. It also comes down to whether you’re building brand awareness from scratch or maintaining a pipeline that’s already steady. We build every construction and trades plan around your specific goals rather than a flat industry average, so the first conversation we have is about what growth actually looks like for your business.
Google Ads can start generating calls and form submissions within days of launching a campaign, while SEO typically takes three to six months to show meaningful movement in your search rankings. At FirstPage Marketing, we usually run both at once for construction and trades clients, since paid ads can fill the pipeline while organic search builds toward something more sustainable. The exact timeline still depends on how competitive your service area is and how much work your website needs, and we’ll walk you through that during our first conversation.
For construction and trades businesses, Google Ads usually delivers the fastest return, often generating calls within the first week or two of a new campaign launching. SEO takes longer to build traction, typically three to six months, but tends to cost less per lead once it’s established. Social media supports the other two by building trust, though it rarely generates leads on its own. At FirstPage Marketing, we typically build construction and trades plans around more than one of these, since betting everything on a single channel rarely gets you the fastest result and the cheapest one at the same time.
Working with us means getting a monthly report you can understand, showing how your traffic and leads have changed since the last one, along with how your campaigns are performing overall. Beyond reporting, you’ll have a direct point of contact on our team at FirstPage Marketing who knows your business and your goals, so you’re never starting from scratch on a call. We also stay flexible as your needs shift, adjusting the services we’re running rather than locking you into the same plan regardless of what’s actually working.
No. At FirstPage Marketing, we don’t lock clients into long-term contracts. We believe our work should keep you here, not a contract, so you’re free to adjust or end services if your business needs change. Most of our construction and trades clients stay with us well beyond any minimum term, largely because the reporting we provide makes it clear the work is paying off.
We’re here to listen to you. Tell us what you need or where you want to go. We’ll help you find the best solution.
