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Short intro text improves usability by giving the web page some context, but if it’s too long, users tend to skip it according to leading usability experts. Since this is the first content the visitor will see, it’s a great place to display important content. Short intro text improves usability by giving the web page some context, but if it’s too long, users tend to skip it according to leading usability experts. Since this is the first content the visitor will see, it’s a great place to display important content. 

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creating a sales funnel that works for your business

Creating a Sales Funnel That Works for Your Business

Properly creating a sales funnel that works for your business and effectively guides potential customers through each stage...

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content strategy

Developing a Content Strategy for Your Business

In today’s digital age, creating and distributing valuable content has become a fundamental aspect of marketing for businesses...

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branding tips

The Importance of Consistent Branding Across All Platforms

The importance of consistent branding across all platforms is a fundamental component of ensuring a business’ success online....

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common seo mistakes

Common SEO Mistakes and How to Avoid Them

Search Engine Optimization (SEO) is a crucial aspect of digital marketing, helping websites rank higher in search engine...

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outsourcing your marketing needs

The Advantages of Outsourcing Your Marketing Needs

Businesses of all sizes are constantly seeking ways to stay ahead of the curve and maximize their online...

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how to write ad copy for ppc campaigns

How to Write Compelling Ad Copy for Your PPC Campaigns

When it comes to pay-per-click (PPC) advertising, crafting compelling ad copy can significantly influence the success of your...

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creating calls to action for your website

Creating Effective Calls to Action on Your Website

A website serves as a virtual storefront, and calls to action (CTAs) act as the crucial doorways that...

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the importance of targeted marketing

The Importance of Targeted Marketing

Marketing to the right audience at the right time is the cornerstone of any successful marketing campaign. Instead...

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how to measure the success of your marketing campaigns

How to Measure the Success of Your Marketing Campaigns

In the dynamic landscape of digital marketing, measuring the success of your campaigns is crucial for optimizing strategies...

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google analytics for your business

Understanding Google Analytics for Your Business

Google Analytics is a powerful tool for understanding your website’s performance and your audience’s behaviour. At FirstPage Marketing,...

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