Surrey’s rapid growth means new businesses are entering every category every month, and the competition for the top of Google’s search results is getting tighter. When a potential customer in Newton, Guildford, or South Surrey searches for what you offer, the businesses at the top of that page capture the overwhelming majority of clicks. Paid advertising is how you get there immediately, without waiting months for SEO to build. The catch is that a campaign built without discipline drains budget without producing results. We build and manage Google and Meta campaigns for Surrey businesses that are tightly targeted, properly tracked, optimized continuously, and reported on clearly so your ad spend goes toward leads rather than wasted clicks.
Every day, thousands of Surrey residents search Google for local businesses. Some are actively ready to hire. Others are evaluating their options. A well-structured paid advertising campaign puts your business in front of both groups at the right moment, with messaging that speaks to where they are in their decision. We manage those campaigns with a flat management fee regardless of your ad spend, which means you always know what you’re paying us and what’s going directly to Google or Meta. No percentage markups, no fees that scale up when your budget does.
25+
years of
experience
100s
of campaigns
created
5-star
rating on
Google
Flat-rate
service fee on
every campaign
A campaign built without understanding your market is a campaign built to waste money. Before we write a single ad, we want to know what you’re trying to accomplish, who your best customers are in Surrey, and how your competitors are advertising in your category. Are you targeting homeowners in South Surrey, businesses in Guildford, or service customers across the whole city? The answers change how we structure the campaign, which platforms we use, and what the ads actually say.
For Google campaigns, the keyword list is where campaigns are won or lost. We research the exact terms Surrey customers are using when they search for businesses like yours, build a targeted keyword list around those terms, and invest equal care in the negative keyword list that prevents your ads from showing up for searches that will never convert. In a city as large and diverse as Surrey, the difference between a well-defined keyword strategy and a broad one can mean the difference between a profitable campaign and a month of wasted spend.
The ads we write are designed to attract the customers you want and discourage the ones you don’t before they click. We write headlines, descriptions, calls to action, and ad extensions that speak directly to the Surrey customer’s situation, test variations against each other to find what resonates best, and refine continuously based on performance data. You review and approve the ads before anything runs, and nothing launches without your sign-off.
How a campaign is structured determines how efficiently your budget is spent. We set up campaigns with clear daily limits, segmented ad groups, and bid strategies appropriate to your goals and your competitive position in Surrey’s market. Surrey’s size means there’s often meaningful variation in click costs and competition across different town centres, and we account for that when structuring targeting. When we take over campaigns from other providers, cleaning up a poorly structured account is almost always the first and most impactful thing we do.
Campaigns that are set up and left alone deteriorate. Click costs rise, quality scores drift downward, and the targeting that worked well at launch becomes less precise as conditions shift. We watch your campaigns throughout the month, not just when it’s time to report. Keywords that aren’t performing get paused, ads that aren’t connecting get replaced, budget gets reallocated toward whatever is generating the best results, and bids get adjusted as the competitive landscape in Surrey shifts.
At the end of each month, we send you a report that covers what your campaigns spent, what they produced, and what we’re changing in the month ahead. Clicks, cost, leads or conversions, cost per result. Because your ad spend goes directly to the platforms and you pay us a flat management fee separately, the report makes both numbers visible and shows clearly how your total investment is performing.
Most PPC management companies charge a percentage of your ad spend. When your budget grows, their fee grows too, whether or not the results justified the increase. We charge a flat management fee on every campaign, regardless of what you’re spending. Your ad spend goes directly to Google or Meta, and our fee covers the management. That structure means we succeed when your campaigns produce results, not when your budget expands.
Surrey is BC’s second-largest city, and its paid search market reflects that. Click costs vary meaningfully between categories and between town centres, and competition for ad placement is real across most business categories. We’ve been running paid advertising campaigns across the Lower Mainland and Fraser Valley for over 25 years, and we bring that regional experience to every Surrey campaign we build. We know which approaches work in this market and which ones waste money.
Some campaigns run for months without proper tracking in place, which makes it impossible to know whether they’re actually producing leads or just spending money. We install conversion tracking before every campaign launches, without exception. You’ll know not just how many clicks your ads received but how many of those clicks became phone calls, form submissions, purchases, or other actions that matter to your business. That data is what makes optimization possible rather than just reactive.
Your Google Ads and Meta ad accounts are set up in your name from day one and remain yours regardless of how long we work together. The campaign history, the keyword data, the audience research, and all the creative assets stay in your account. Some providers set accounts up under their own management accounts, which means their clients lose all that data if they ever leave. We don’t operate that way. If you move on, you take everything with you.
Starting using FirstPage Marketing not too long ago. They have helped us with re-constructing our website to meet today’s market for our company; alongside doing some online marketing recently to help us grow, and we are so excited how fast we are seeing results! Looking forward to more work with these guys. Shout out to Carlos!
~ Steph Tassone
Midas Construction
to work with. I hired them for my service-based business during our typically ‘slow’ months, and we’ve never been busier during this time of year. I can’t wait to see what we accomplish in the future. I would highly recommend hiring them to do a review of your online presence to give you a game plan for what you should be doing. I’m sure glad I did.
~ Samuel Niezen
Fraser Valley Junk Solutions
Yes, for most Surrey businesses, and especially those that need leads before organic SEO rankings have had time to build. Surrey’s search market is large and active across nearly every business category, which means the demand is there. The risk is that larger, more competitive markets also have higher click costs, so a campaign built without proper structure and targeting can spend quickly without producing much. A well-managed campaign with tight keyword targeting and conversion tracking in place from day one performs well precisely because of that demand. We’ll give you an honest assessment of what’s realistic for your specific category during the consultation.
Google Ads captures people who are actively searching for what you offer right now, at high intent and close to a decision. Meta Ads (Facebook and Instagram) reach people based on who they are and what they’re interested in, which is more effective for building awareness and reaching audiences before they’re actively searching. For most Surrey businesses looking for immediate leads, Google Ads is the stronger starting point. Meta Ads work well alongside Google for brand reinforcement and for reaching specific demographic segments across Surrey’s diverse communities. B2B businesses targeting other companies may also benefit from LinkedIn Ads. We make a clear recommendation based on your specific goals during the consultation.
Surrey is a large and competitive market, and click costs here are higher than in smaller BC markets. Categories like trades, legal, financial, healthcare, and home services face meaningful cost-per-click rates. As a general guide, most Surrey businesses need at least several hundred dollars per month in ad spend to generate enough clicks to optimize the campaign and reach their target audience consistently. A budget that’s too small produces too little data to make meaningful decisions from. We’ll give you a realistic picture of what your specific keywords cost in Surrey’s market before we recommend a budget.
The two biggest drivers of wasted spend are broad keyword targeting and a missing or underdeveloped negative keyword list. In a city as large and geographically diverse as Surrey, broad match keywords will trigger your ads for searches from people across the Lower Mainland who are far outside your actual service area or who are looking for something you don’t offer. We build tight, well-defined keyword lists from the start and develop a thorough negative keyword list that we refine continuously as we see which searches are actually triggering your ads. Geographic targeting and daily budget limits keep spend predictable from day one.
Once we have the information we need from you, most campaigns are built and ready to launch within a week to ten days. That includes installing conversion tracking, writing and building the ads, developing the keyword and audience targeting, and getting your approval before anything goes live. We don’t launch until tracking is confirmed and you’ve reviewed and signed off on the ads. For Surrey businesses that need leads quickly, you can realistically be in front of local customers within two weeks of our first conversation.
A negative keyword is a search term you tell Google to exclude from your campaign so your ads don’t appear for it. If you’re a commercial electrician in Surrey, you might exclude terms like “DIY,” “residential,” or “jobs” so your ads don’t show to homeowners or job seekers. In a large, dense market like Surrey where broad keywords trigger a wide range of search queries, a strong negative keyword list is often the difference between a campaign that produces leads and one that burns through budget on irrelevant clicks. We build and maintain that list as an ongoing part of campaign management.
We set up conversion tracking before the campaign launches so we can measure what your clicks are producing: phone calls, form submissions, bookings, or purchases. At month’s end, you receive a plain-language report showing what the campaign spent, how many conversions it generated, and the cost per conversion. That cost per conversion is the number that matters most, because it tells you whether the campaign is producing leads at a price that makes sense for the value of a new customer in your Surrey market.
Yes, completely. Your accounts are set up in your name from day one and belong to you regardless of how long we work together. The account history, the campaign data, the keyword lists, and all creative assets remain in your account. You can log in at any time to see what’s running. If you ever move on, you take the full account with you, including the historical performance data that makes future campaigns easier to set up and optimize.
We’re here to listen to you. Tell us what you need or where you want to go. We’ll help you find the best solution.
