Burnaby’s business market is active and competitive. When a customer in Metrotown searches for a service you offer, or someone near Brentwood is comparing options on their phone, paid advertising is how you show up at the top of their search results. The challenge is that PPC is easy to spend money on and hard to get right. Too many Burnaby businesses have run campaigns that looked active on paper but produced little they could point to. We manage Google and Meta campaigns that are built around your specific goals, tracked from day one, optimized continuously, and reported on clearly so you always know what your budget is producing.
Every day, customers across Burnaby are searching Google for businesses like yours. Some are ready to buy. Some are comparing options. A well-managed paid advertising campaign puts you in front of both groups at the right moment, with messaging that matches where they are in the decision. We build and manage those campaigns with a flat management fee on every engagement, so you always know what you’re paying us and what’s going directly to the platforms. No percentage markups, no fees that grow with your budget.
25+
years of
experience
100s
of campaigns
created
5-star
rating on
Google
Flat-rate
service fee on
every campaign
Before we build anything, we need to understand what you’re trying to accomplish. Are you looking to generate more phone calls, drive traffic to a specific offer, or grow a new service line in Burnaby? The goal shapes every decision that follows. We also look at the competitive landscape: which businesses in your category are already running ads in Burnaby, what they’re saying, and where there’s room to stand out. A campaign built on that research is much harder to waste money on.
For Google campaigns, getting the keyword strategy right is one of the most important things we do. We research exactly what Burnaby customers are typing when they’re looking for a business like yours, build a targeted list around those terms, and build an equally careful negative keyword list to prevent your ads from showing up for searches that have nothing to do with your business. On Meta, we define audiences based on geography, demographics, behaviours, and interests to reach the people in Burnaby most likely to act.
Writing ads that perform well in a competitive market like Burnaby takes more than catchy headlines. Good ad copy attracts the right customers and filters out the wrong ones before they click. We write the headlines, descriptions, calls to action, and ad extensions for your ads, test variations to find what resonates with your Burnaby audience, and refine continuously. You review and approve the ads before anything runs.
A poorly structured campaign can burn through budget fast, especially in a dense market like Burnaby where click costs can be higher than in less competitive areas. We set your campaigns up with appropriate daily limits, structured bidding, clear allocation across ad groups, and tight audience boundaries so your spend is controlled from day one. When we take over accounts that were previously managed elsewhere, tightening up an overly broad structure is one of the first things we do.
A campaign that isn’t actively managed will drift. Costs rise, quality scores drop, and the audiences that were converting start to thin out. We monitor your campaigns consistently, not just when it’s time to report. Underperforming keywords get paused, ad variations that aren’t connecting get replaced, and budget gets shifted toward whatever is producing the best results at any given point in the month.
At the end of each month, we send you a plain-language report covering what your campaigns spent, what they produced, and what we’re adjusting going into the next month. Clicks, cost, leads or conversions, cost per result. Since you pay the platforms directly for your ad spend and us a flat fee for managing it, the report makes both numbers clear and shows how they relate to what you’re getting back.
Most PPC management companies charge a percentage of your ad spend. That means when your budget goes up, their fee goes up too, regardless of whether the results improved. We charge a flat management fee on every campaign, full stop. Your ad spend goes directly to Google or Meta. Our fee covers the management, and it never changes based on how much you’re spending on ads. That structure keeps our incentives aligned with yours: we succeed when your campaign performs, not when your budget grows.
Burnaby is a dense market with high search volumes and real competition for ad placement across most business categories. Click costs here can be significantly higher than in smaller markets, which makes smart campaign structure and tight keyword targeting even more important. We’ve run campaigns across Metro Vancouver for over 25 years, and we understand what it takes to compete effectively in this environment without burning through budget on irrelevant traffic.
We set up conversion tracking before your campaign goes live, every time, without exception. That means you’re never left wondering whether your ads are producing anything. You can see exactly how many leads your campaigns generated, at what cost, and how that compares month over month. Accountability is built into how we work, not offered as an optional add-on.
Your Google Ads and Meta accounts are set up in your name and belong to you entirely. We manage them on your behalf, but the account history, the data, the creative assets, and all campaign settings are all yours. Some providers set accounts up under their own agency umbrellas, which means you lose everything if you ever leave. We don’t operate that way. If you move on, you take your full account history with you.
Starting using FirstPage Marketing not too long ago. They have helped us with re-constructing our website to meet today’s market for our company; alongside doing some online marketing recently to help us grow, and we are so excited how fast we are seeing results! Looking forward to more work with these guys. Shout out to Carlos!
~ Steph Tassone
Midas Construction
to work with. I hired them for my service-based business during our typically ‘slow’ months, and we’ve never been busier during this time of year. I can’t wait to see what we accomplish in the future. I would highly recommend hiring them to do a review of your online presence to give you a game plan for what you should be doing. I’m sure glad I did.
~ Samuel Niezen
Fraser Valley Junk Solutions
Google Ads is Google’s paid advertising platform. It lets businesses pay to appear at the top of search results when people search for specific keywords. You create ads with headlines, descriptions, and a destination URL, then bid on the keywords you want to trigger them. You pay only when someone clicks your ad, which is where the term pay-per-click comes from. Google uses a combination of your bid, your ad quality, and the relevance of your landing page to determine where your ad appears and what you pay per click. For Burnaby businesses, Google Ads is one of the fastest ways to reach customers actively searching for what you offer, without waiting months for SEO to build.
Yes, but only if the campaign is built and managed well. Burnaby’s search market is active, which means there’s real demand to tap into. The risk is that competitive markets also have higher click costs, so a poorly targeted campaign can drain budget quickly without producing much. A well-structured campaign with tight targeting, a strong negative keyword list, and proper conversion tracking in place from day one can be highly effective precisely because the demand is there. We’ll give you an honest assessment of what’s realistic for your specific category during the consultation.
It depends on where your customers are in their buying journey. Google Ads reaches people who are actively searching for what you offer right now. Meta Ads (Facebook and Instagram) reach people based on who they are rather than what they’re searching for, which makes them better for building awareness, reaching new audiences, or promoting specific offers to a defined demographic. For most Burnaby businesses that want leads quickly, Google Ads is the stronger starting point. Meta Ads work better alongside Google when you want to reinforce your brand with people who’ve already shown interest, or when your product benefits from visual storytelling. B2B businesses targeting other companies in the Burnaby region may also benefit from LinkedIn Ads, which we can discuss during the consultation.
Burnaby is a competitive market, and click costs here are typically higher than in smaller or less competitive markets. In categories like home services, legal, financial, or professional services, cost-per-click can be significant. As a general guide, most local Burnaby businesses need at least several hundred dollars per month in ad spend to generate enough data to optimize from and reach their target audience consistently. A budget that’s too small produces too few clicks to learn from, which means slower results and higher cost per lead. We’ll give you a realistic picture of what makes sense for your specific keywords and category before recommending anything.
Cost per click in Burnaby varies significantly by industry. Highly competitive categories like legal services, financial products, home renovation, and healthcare can carry costs of several dollars or more per click. Less competitive niches cost considerably less. The average across all industries is not a useful number for planning purposes — what matters is what clicks cost in your specific category and market. We research that before we recommend a budget, so you have a realistic picture of what your ad spend will actually buy before the campaign launches.
Click-through rate (CTR) measures the percentage of people who saw your ad and clicked it. A good CTR for Google search ads is generally between three and five percent for well-optimized campaigns, though this varies significantly by industry and keyword type. Branded keywords (searches that include your business name) tend to have much higher CTRs. Non-branded competitive keywords typically have lower ones. CTR matters because it affects your Quality Score, which influences both your ad position and what you pay per click: a higher CTR generally leads to better placement at a lower cost. That said, a high CTR means nothing if the clicks aren’t converting into leads, which is why we track conversions from day one rather than optimizing for clicks alone.
Tight keyword lists and a strong negative keyword strategy are the foundation. In a dense market like Burnaby, broad match keywords will trigger your ads for all kinds of searches that have nothing to do with your business, and that wasted spend adds up quickly. We build targeted keyword lists from the start, maintain a thorough negative keyword list that we refine continuously, and set clear daily budget caps so your spend stays predictable. Careful bid management ensures you’re not overpaying for clicks in categories where a lower bid still gets strong placement.
Once we have the information we need from you, most campaigns are built and ready to launch within a week to ten days. That includes setting up conversion tracking, writing the ads, building the keyword and audience targeting, and getting your approval before anything runs. We don’t launch until the tracking is in place and you’ve reviewed and approved the ads. For Burnaby businesses that need leads quickly, that turnaround means you can be in front of local customers within two weeks of our first conversation.
For most of our Burnaby clients, success means leads at a cost that makes sense given the value of a new customer: phone calls, form submissions, bookings, or direct purchases. We define that target with you at the start and measure against it from day one. Clicks and impressions are secondary. What matters is whether the campaign is producing real business outcomes at a cost that works for you, and whether that cost per lead is improving over time as we optimize.
Yes, completely. Your accounts are set up in your name and belong to you. We manage them on your behalf, but the account history, the data, the campaign structure, and all creative assets are yours. You can log in at any time to see what’s running. If you ever decide to move on, you take the full account with you, including all the historical data that makes future campaigns easier to optimize.
We’re here to listen to you. Tell us what you need or where you want to go. We’ll help you find the best solution.
