Short intro text improves usability by giving the web page some context, but if it’s too long, users tend to skip it according to leading usability experts. Since this is the first content the visitor will see, it’s a great place to display important content. Short intro text improves usability by giving the web page some context, but if it’s too long, users tend to skip it according to leading usability experts. Since this is the first content the visitor will see, it’s a great place to display important content.